Stakeholder Resources

Stakeholder Resources

Welcome to your resource page for tourism operators in the Heart of Georgian Bay. Here you will find reports, data and other useful resources that may help you in your experience development and marketing planning.

For all inquiries, please contact

Industry Newsletter

To receive communications from Tourism Simcoe County about funding and partnership opportunities, sign up for our industry e-newsletter.


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Environics Geofencing Data

The data collected in these reports were collected by Environics Analytics, using mobile phones. This data provides accurate visitor statistics and can help you better understand the visitors that are coming to Simcoe County and the Heart of Georgian Bay.

The two most common visitor profiles for this area are ‘Exploring Country Couples’ and ‘Affluent Established Families’

Partner Meeting

If you weren’t able to attend our latest tourism industry partner meeting on November 10th, view the slide deck for an update on the projects undertaken recently and opportunities to get involved in next season’s promotions.

Fall Digital Ad Campaign

View the results of our most recent digital advertising campaign below. This campaign focused on fall activities and was hosted across Met platforms for 4 weeks. This campaign was in partnership with Regional Tourism Organization 7 and managed by The Aber Group.

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