Board of Directors

Do you like what Heart of Georgian Bay is doing in North Simcoe? Meet the team behind it all...


To attract new visitors to the area, entice them to stay longer and encourage them to return again with friends.


KATHRYN STEPHENSON is the Chair of the North Simcoe Tourism Board of Directors.  Kathryn is the Manager of Tourism Simcoe County.  She has more than 25 years of experience in marketing, sales and hospitality, with an extensive background in the industry including accommodation, conference, food and beverage, golf and ski operations.  Previously Kathryn was Marketing Manager for the Department of Culture & Heritage with the City of Orillia and prior to that, the General Manager at Stone Gate Inn in Orillia. She provides leadership through her many roles, sitting on numerous committees and boards including President of RTO7 (BruceGreySimcoe).  In her position as Manager of Tourism Simcoe County, she is responsible for strategic development, municipal and private industry partnerships and collaborations, and product development, including experiential tourism.  She is responsible for driving cross-disciplinary initiatives to improve the sustainability performance of the tourism industry.

ALLEX LAURIN is the Vice-Chair of the North Simcoe Tourism Board of Directors. He is the Manager of Marketing and Communications at Martyrs’ Shrine. Allex is a former School Board Trustee and graduate from École Secondaire Catholique Nouvelle-Alliance with a specialist high skills major in technology. He previously worked as a Tourist Information & Event Specialist, and co-ordinated the Rendez-Vous Champlain event for the Town of Penetanguishene.  A business entrepreneur (Webanddoc) and active community volunteer, Allex has experience in front-line promotion of our local tourism attractions and enthusiastically promotes tourism as an excellent avenue to economic sustainability for North Simcoe.

NAHANNI BORN is a Director and Secretary of North Simcoe Tourism. Nahanni is the Executive Director of the Huronia Museum.

KEVIN COWIE is a Director and Treasurer of North Simcoe Tourism and former Chair of the Economic Development Corporation of North Simcoe (EDCNS). He has a technical background in structural engineering, software engineering, and advanced technology research.  His experience includes senior management positions with leading providers of information systems and Internet services, as well as launching a successful management consulting practice.  Before retiring to Midland, Kevin was Vice-President for Product Development and Management with a multi-billion dollar, global, high-security company.  Kevin holds a Bachelor of Engineering from The Technical University of Nova Scotia and an MBA from the Schulich School of Business at York University in Toronto.

DOUG LORRIMAN is a Director of North Simcoe Tourism. He holds a Bachelor Degree of Architecture from the University of Waterloo. He worked as an architect and became an associate of Moriyama and Teshima Architects in Toronto. He left the firm in 1985 to start Solarchem Enterprises Inc., a manufacturer of systems utilizing advanced oxidation processes for the destruction of organic contaminants in water. His principal activities as Chairman of the Board focused on strategic planning, financing and shareholder relations. Following the sale of Solarchem in 1996, Doug became an associate with Arete Ventures, a New Hampshire based venture capital company which had invested in Solarchem. As a member of Arete’s investment committee, Doug monitored certain investee companies, and through participation on their boards helped in their growth and assessment of the appropriate time and means to liquidity. In 2006, Doug and his wife moved to Balm Beach. He has since served as a member of the Advisory Board of the YMCA Youth Employment Centre, board member of Habitat for Humanity - North Simcoe, trainer and bridge member with the Canadian Power and Sail Squadron and an active member of the Business Association of Balm Beach.

GARY MOLNAR is a Director of North Simcoe Tourism. He is the Acting Manager of Discovery Harbour and Manager of Marketing and Visitor Services at Huronia Historical Parks. Gary has been in the position for the past 17 years, managing the marketing, promotional and unpaid campaigns for Sainte-Marie among the Hurons and Discovery Harbour. During a secondment in 2012/13, Gary also acted as a Tourism Industry Advisor for Bruce, Grey and Simcoe Counties, where he provided advice and counsel to Regional Tourism Organization 7 (RT07), area municipal staff and elected officials, Destination Marketing Organizations and tourism stakeholders, to build organizational capacity. Prior to joining Huronia Historical Parks, Gary was the Manager of Marketing for Resorts Ontario, a provincial trade association responsible for promoting resorts, lodges, cottages and country inns across Ontario. Gary has spent his entire career in various tourism marketing and sales capacities in the attraction, resort, hotel and tour operator sectors of the hospitality industry.
Left to right: (back) Kevin Cowie, George Papastathis, Nahanni Born, Robin McKeown, Doug Lorriman, Gary Molnar (front) Allex Laurin, Brig Kennair (past Chair), Brianne Dubeau (past staff), and Roy Ellis.

Absent: Kathryn Stephenson, Sandra Barry, and Melissa Elsdon (staff)

GEORGE PAPASTATHIS is a Director of North Simcoe Tourism. He is the owner and operator of The Boathouse Eatery. Prior to moving to Midland, he owned and operated multiple tourism-related businesses for over 20 years, including an 18-hole golf course, waterfront restaurants in Wasaga Beach and a driving range. Since taking ownership of The Boathouse Eatery, he has expanded its overall capacity to accommodate the growing number of customers during peak tourism season and has opened up an ice cream parlour to attract waterfront patrons.

ROBIN McKEOWN is a Director of North Simcoe Tourism. She is the General Manager of Queen’s Cove Marina and former Manager of Beacon Bay Marina. She is a recent graduate of the Advanced Marina Management course with the Association of Marine Institute and will soon be the first Canadian woman to receive the designation of Certified Marina Manager! With 25 years of experience in the marine industry in Southern Georgian Bay under her belt, her experience spans from human resource management to trade shows, boat show creation and implementation, industry speaker, marketing, goose management and more. She is also heavily involved in volunteer work with Canadian Red Cross, Georgian Bay Cancer Support Centre, and the Hospital for Sick Kids. She is a former board member of the Rotary Club of Penetanguishene and host family for students from Christian Island.​

ROY ELLIS is a Director of North Simcoe Tourism, Chair of the Economic Development Corporation of North Simcoe (EDCNS) Board of Directors and serves as a Commissioner of the Huronia Airport Commission (CYEE). Roy is a seasoned corporate executive with over 30 years of experience in operations and Human Resources (HR) at McDonald’s. Roy had oversight for Canadian and U.S. Human Resources and was the lead person charged with developing overall Human Resources practices and policies supporting McDonald’s business venture into Russia. Roy moved to Midland in 2005 and has focused most of his efforts on his Management Consulting practice, community engagement and philanthropy. Roy is a Certified Human Resource Professional (CHRP) and passionate pilot.

SANDRA BARRY is a Director of North Simcoe Tourism. She is the Sales & Events Coordinator at the Quality Inn and Suites Midland.

MELISSA ELSDON is the Tourism Coordinator for North Simcoe Tourism. Melissa has been involved in the Hospitality and Tourism industry for the past 20 years. Born and raised in Midland and area, Melissa is now a resident of Tay Township with her Australian husband and three children.
You can usually find Melissa exploring the amazing things Georgian Bay has to offer, searching for hidden gems and great experiences. Melissa has been an employee of North Simcoe Tourism/Heart of Georgian Bay since 2018.