Workshop: Social Media Influencers
Influencer marketing has taken the online world by storm in the past couple of years, and businesses of all shapes are getting in on the action.
By partnering with people who are considered influencers, businesses can gain visibility, expand their reach online and drive more traffic to their website.
In this exciting new workshop, we'll explain how businesses of any size can take part in a powerful influencer marketing campaign using paid or unpaid strategies. We'll give you behind-the-scenes details about how influencer partnerships really work, and teach you how to set up a large or small partnership for your brand. You'll learn about current influencer marketing trends, what to expect when working with influencers, and how your business can engage with consumers in a more creative and authentic way.
In this interactive session, we'll cover:
- Current influencer marketing trends
- How to find the right influencer for your business
- How to negociate influencer deals
- Identifying deliverables and measuring success
- Your Q&As
This workshop is offered in partnership by Heart of Georgian Bay, the Southern Georgian Bay Chamber of Commerce and Tourism Simcoe County.
Click HERE to register
$55 +fees per participant
Limit of 40 participants
Questions? Contact firstname.lastname@example.org
ABOUT THE SPEAKER
Back by popular demand, Emily Baillie is a Digital Marketing Professor & Entrepreneur with 12 years of communications and marketing experience. She is a member of the Canadian Marketing Association and she currently teaches digital marketing courses part-time at Humber College & McMaster University.
Through her business Compass Content Marketing she has provided social media marketing strategy and training to clients including GlaxoSmithKline, Northern Ontario Travel, Backyard Living Expo, Lou Dawgs Southern BBQ and more. She works with businesses of all sizes to help them maximize their presence on social media.
Emily is a Chartered Marketer and Hootsuite Global Ambassador.
In this workshop, she will combine forces with Arienne Parzei, a Toronto-based travel videographer and photographer who has successfully worked with a number of Ontario tourism boards as well as international destinations.